California consumer confidence plummets to 4-year low

”Survey says” looks at various rankings and scorecards judging geographic locations while noting these grades are best seen as a mix of artful interpretation and data.

Buzz: California consumers have not been this depressed in four years.

Source: My trusty spreadsheet looked at August’s California consumer confidence index to see how all the economic news translates to shopper sentiment and compared those measurements with US optimism. The index is a key barometer for business owners...