The rebranding of Kamala Harris. How 5 strategic shifts are changing the presidential election once again

Vice president and Democratic presidential nominee Kamala Harris faced the formidable challenge of reintroducing herself to the American public in August. With her approval rating hovering around 35%, it was crucial for her to redefine not only her image but also the vision she represents for the future. In just over a month, she has reshaped her entire campaign narrative and established a strong connection with voters.

To do this, her campaign implemented five strategic shifts in her language and messaging...