Elie Bruyninckx’ career with TUI Group began in September 2000 when he joined the Belgian tour operator Jetair. In May 2003, he launched the hybrid tour operator model, combining package holidays with seat-only sales. Later that year, he became the founding Chairman of the Belgian airline Jetairfly. Since 2015, Elie Bruyninckx has been a member of the Group Executive Committee and CEO Western Region with responsibility for the Dutch, Belgian and French markets.
During his time at TUI, Elie...