What is dynamic pricing and who does it as government promises review after Oasis ticketmaster row

THERE has been anger from Oasis fans after standard tickets for their tour more than doubled on Ticketmaster sparking a government review.

Surge, or dynamic pricing is when well-known brands adjust their prices during times of high demand through.

GettyOasis fans were left fuming after Ticketmaster applied dynamic pricing[/caption] PATicketmaster listed some tickets a ‘in demand’ and hiked the price[/caption]

Businesses across various sectors use the method during busier...