KARACHI: Despite political instability and unprecedented energy and interest rates amid skyrocketing inflation, foreign food item manufacturers posted robust sales in the first half of 2024.
While some consumers boycotted soft drinks and milk products from reputed foreign multinational companies (MNCs) in Pakistan to protest the killings of Palestinians in Gaza by Israeli forces since October 2023, the results suggest that consumers have not significantly boycotted locally produced food items made in joint ventures with foreign MNCs.