The Kelce brothers strike marketing gold, Tropicana has a juicy new look, and Totino’s gets weird

Here’s the branding news we’re tracking this week.

This week in branding, the Kelce brothers demonstrated their marketing genius, Filson revealed its first-ever collection for women (it only took 127 years!), Tropicana has made up for its terrible 2009 rebrand, and more. Here’s everything you need to know about the most recent branding news.