AI’s golden rule: Good data inputs = better AI outputs

To address consumers’ needs and desires, data must be high quality and gathered in real time.

As consumer behavior continues to evolve under the constant influence of some of the biggest, most customer-centric brands on the planet, companies must stay agile, adaptable, and in lockstep with their customers’ ever-changing needs and expectations. Customers want what they want, when they want it. This is where real-time data becomes indispensable.