Everyone who tries it seems to start out cringing and end up laughing in surprise. Just as you might have guessed, gatorwine is equal parts cheap red wine (defined as less than $12 a bottle) and Gatorade. Connoisseurs note that it has to be the light blue Glacier Freeze Gatorade, which the company reportedly describes as having berry and citrus notes.
It seems to have erupted out of nowhere, but it’s more like “GoatsNowhere,”...