What 54 Google Ads experiments taught me about lead gen

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including:

• Bidding techniques.
• Keyword match types.
• Campaign setting adjustments.
• Ad copy changes. 

This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts.

TL;DR

• We ran 54 experiments over...