The Habit Burger Grill changes its name
The Habit Burger Grill is adding an ampersand to its name.
The Irvine-based quick service chain will now be known as The Habit Burger & Grill, according to a news release.
The changes are subtle, according to global chief market officer Jack Hinchliffe.
“This isn’t a rebrand. We’re not changing anything about who we are. But we wanted to better communicate the variety that we have on our menu and the fact that we’re about more than just incredible burgers,” he said in a phone interview.
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