Sandra Choi on Crafting the Perfect Pump: The Story Behind Jimmy Choo’s Iconic Romy Heel

Jimmy Choo has been creating countless timeless styles through the years, but one that always remains a classic is the Romy pump. Since the shoe’s launch in 2016, the brand has sold more than 400,000 pairs, and it continues to be a red carpet staple.

“The idea of a pointy-toe pump is one of the biggest challenges of a shoe designer. Every shoe brand makes a version, so it requires a lot of thought to make yours really stand out,” said creative director Sandra Choi.