Eli Lilly just halved the price of its weight-loss drug — declaring war on the booming market of knockoffs

The popular weight-loss medication tirzepatide, sold as Zepbound, will now be available at a steep discount from its manufacturer, Eli Lilly, in an attempt to compete with cheap knockoff versions of the drug.

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• Eli Lilly is cutting the price of its popular weight-loss drug to compete with counterfeit versions.
• Zepbound will be sold for $399 to $549 a month, compared to a previous list price of $1,059.
• It's a move to retake the market after high demand...