Travis Kelce’s Taylor Swift Relationship Might Have Indirectly Helped His $100 Million Podcast Deal

Travis and Jason Kelce have taken their podcast, New Heights, to, well… new heights. The siblings signed a three-year deal with Amazon’s Wondery platform, per Variety, which proves just how strong the Kelce brand is right now — and it might have gotten a small assist from Taylor Swift.

While the brothers have always been popular in the NFL realm, especially with their 2023 Kansas City Chiefs versus Philadelphia Eagles face-off, their visibility has grown once Swift was brought into their orbit.