DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
DirecTV and Disney are in a heated negotiating process over the future of the pay-TV bundle.
DirecTV; Disney; Chelsea Jia Feng/BI
- A recent ruling against Venu Sports has put the cable bundle's business model in the crosshairs.
- Pay-TV packages have become increasingly bloated and costly, which has lead to more cord-cutting.
- DirecTV's Rob Thun previewed his company's strategy ahead of a battle with Disney.
The sports-media world got a serious shock in mid-August...
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