Exclusive: BigBasket set to fully pivot to quick commerce amid rising competition

Once the largest online grocery player in the country, Tata-owned BigBasket fell behind the young quick commerce upstarts as the new model of rapid deliveries caught customer fancy. The 13-year-old firm is now charting a comeback in this space. As much as $1 billion of BigBasket’s target of $1.5 billion in sales for this financial year will come from quick commerce through BB Now