Invidi partners Hathway, DEN to introduce targeted advertising on digital cable

Invidi Technologies partners with Hathway Digital and DEN Networks in India to introduce advanced targeted advertisement solutions for digital cable TV. Leveraging cutting-edge ad tech, this strategic alliance will deliver highly targeted ads to diverse audiences, enhancing relevance and effectiveness. Addressable TV advertising allows for precise targeting based on viewer demographics, interests, and behaviors, improving engagement and maximizing ROI for advertisers.