Skechers Signs Soccer Legend Ruud Gullit

Skechers has bolstered its ambassador roster with a soccer icon.

The brand announced Monday that it has signed Ruud Gullit — widely regarded as one of the greatest soccer players of all time — as an ambassador. Gullit, the captain of the Netherlands National Team that won the UEFA European Championship in 1988, is the brand’s first ambassador in Benelux.

In a statement, Skechers said Gullit will be featured in its multiplatform marketing efforts for its footwear and apparel...