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Ikea is taking on the likes of eBay, Craigslist, and Gumtree with a peer-to-peer marketplace for customers to sell secondhand furniture to each other.
Ikea Preowned will be tested in Madrid and Oslo until the end of the year with the aim of rolling out the buying and selling platform globally, according to Jesper Brodin, chief executive of Ingka, the main operator of Ikea stores.