Why Amazon Rebooted the ‘Ugly Betty’ Telenovela for a Global, Spanish-Speaking Audience | Exclusive

Reboots are a dime a dozen in Hollywood. But with the smashing success of Prime Video’s “Betty La Fea: The Story Continues,” better known in the U.S. by its English version “Ugly Betty,” Amazon found untapped enthusiasm for beloved Latin American IP over 20 years after it first aired, underlining the benefit of international expansion in the midst of the streaming wars.

Created by Fernando Gaitán for the Colombian network RCN, “Yo soy Betty, la fea” followed the adventures of Beatriz Pinzón Solano (Ana María Orozco)...