The surprisingly subdued resurrection of Abercrombie & Fitch
An Abercrombie & Fitch store in New York in 2023. | Stephanie Keith/Bloomberg via Getty Images
It’s bachelorette season in America.
A couple of months ago, I was at one such party in Florida: nine women, one house, a zillion group activities to get dressed for. And something strange started to happen. Almost every time I complimented someone’s outfit — a cute jumpsuit or matching set — inevitably the response was: “Thanks, it’s from Abercrombie.”
Wait, Abercrombie & Fitch?
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