Higher-Income Shoppers Twice as Likely to Look for Deals at Walmart+ Week Sale

As promotional events like Amazon Prime Days and Walmart+ Week escalate the rivalry between Walmart and Amazon, distinct consumer trends have emerged.

A recent PYMNTS Intelligence Report, First Look: Walmart+ Week Draws High-Income Shoppers Looking for Deals, reveals high-income participants were 2.3 times more likely to buy travel services and 1.5 times more likely to purchase electronics compared to regular Walmart+ subscribers.

Despite its emphasis on groceries, Walmart faces...