Exclusive: How Norda Created the ‘Lamborghini’ of Super Shoes for Trail Running
Super shoes have long been synonymous with the pavement. Norda is taking them off road.
After entering the market in July 2021 with the 001 trail runner, Norda — the premium performance brand founded by industry veterans Nick Martire and Willa Leus-Martire — is expanding its product range with the 005, marking its super shoe category debut.
“We are trail runners. We live on a farm, we step out the door and into dirt,” Nick Martire, co-founder and chief executive officer of Norda, told FN.
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