Super shoes have long been synonymous with the pavement. Norda is taking them off road.
After entering the market in July 2021 with the 001 trail runner, Norda — the premium performance brand founded by industry veterans Nick Martire and Willa Leus-Martire — is expanding its product range with the 005, marking its super shoe category debut.
“We are trail runners. We live on a farm, we step out the door and into dirt,” Nick Martire, co-founder and chief executive officer of Norda, told FN.