Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different game

New economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. MS Dhoni acquired a stake in Bluestone, and Sachin Tendulkar is set to launch a sports shoe brand. Other players, including Yuvraj Singh and Hardik Pandya, are also active in the business space, moving beyond traditional endorsements to equity deals.