Quick commerce market booming: FMCG distributors raise red flags, seek scrutiny

FMCG distributors in India have urged government scrutiny of quick commerce platforms, citing threats to small retailers and potential FDI violations. Their letter to Commerce Minister Piyush Goyal sought an immediate investigation into these platforms' operational models and protective measures for traditional distributors. The rapid expansion of platforms like Blinkit, Zepto, and Instamart was highlighted.