With the newly named Emirates NBA Cup heading into it’s second year, we recap last year’s action while giving a few suggestions on how to engage fans more.
For the second consecutive season, the NBA will host an In-Season Tournament, now renamed the Emirates NBA Cup. This tournament adds a new level of excitement to the NBA regular season.
NBA Cup 101
To choose the groups for the NBA Cup, both the East and West conference are divided into three groups of five teams.