Reliance-owned Ajio expands its fashion portfolio with ASOS, marking British brand's India debut

Reliance-owned Ajio has launched British fashion brand ASOS on its platform, marking ASOS's entry into the Indian online retail market. The partnership introduces over 3,000 ASOS products, including lines like ASOS Design and ASOS Luxe. This move enhances Ajio’s collection of exclusive international brands and targets young Indian fashion enthusiasts, the company said in a press release on Friday.