I created Løci, the sneaker brand loved by Nicki Minaj, after quitting my job in finance. Here's how I did it.
Nicki Minaj has a collection with Løci and has invested in the company.
Løci; Kevin Mazur/Getty Images
- Emmanuel Eribo left finance to become an entrepreneur, launching two footwear brands.
- In 2021, he cofounded Løci, a luxury sneaker and apparel brand.
- Nicki Minaj is an investor and has a range with Løci. Its shoes are worn by a range of celebrities.
This as-told-to essay is based on a conversation with Emmanuel Eribo, CEO and cofounder of Løci, who worked in finance before becoming an entrepreneur.
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