50% of Amazon Prime, Walmart+ Subscribers Step Up During Sales Events

As retailers vie to capture consumer interest, the juxtaposition of Amazon Prime Day and Walmart+ Week underscores the evolving landscape of shopper loyalty.

A recent PYMNTS Intelligence report, “New Data: Shoppers Love Amazon Prime Day — But Spend More on Walmart+ Week,” sheds light on how these two major sales events stack up against each other in terms of participation and spending, revealing both opportunities and challenges for the retail giants.

Walmart+ Week Lags Amazon Prime Day...