PCB fails to secure reserve price for TV rights of jam-packed home season

LAHORE: The Pakistan Cricket Board (PCB) sold out its broadcasting rights in Pakistan region from Aug 2024 to Dec 2026 for just Rs1.72 billion, which is Rs1.48 billion less than its reserve price of Rs 3.2 billion, well-informed sources told Dawn on Thursday.

Last week, the PCB had announced the awarding of the broadcast rights to the consortium of ARY and Tower Sports “for all home international cricket” for the said period.

The PCB said that the rights were awarded “following a...