SHR deepens partnership with Sweden’s iconic Gothia Towers 

GOTHENBURG – Hotel technology specialist SHR has announced that it has deepened its strategic partnership with Gothia Towers, Sweden’s largest hotel. Located under the same roof as the Swedish Exhibition & Congress Centre in central Gothenburg, the iconic three-tower hotel complex is part of one of Europe’s largest integrated meeting places.

The 1,200-room hotel – renowned as one of Sweden’s most prestigious – has adopted SHR’s AI-driven Booking Engine and CRM to accelerate digital transformation...