How the Democrats found a new brand at the DNC

The visuals are from Biden. The inspiration was from the Obamas. But the energy is all new.

On Monday, Vice President Kamala Harris was an exciting political contender. By Thursday night, ensconced in the liberal bubblewrap of Chicago’s United Center, she felt a lot like the next President. The transformation was a masterwork of not just political branding, but of branding in general. The Democratic Party found a way to harness the almost intangible momentum that turns a good candidate into a winning one.