Goodbye backpacks. The cool kids are going back to school with a $155 Longchamp tote in hand.

Longchamp; Jenny Chang-Rodriguez/BI

• Longchamp's Le Pliage tote has become the go-to bag for college and high-school students.
• Students say they love Longchamp's timeless aesthetic and the practicality of its bags.
• Longchamp is also experiencing a resurgence overall with a notable 44% revenue increase last year.

I remember the backpack I carried into my freshman year of college.

Tan and covered in fine-line illustrations of cats...