40% of Consumers Paid Full Price During Amazon Prime Day, Walmart+ Week

As summer sales events like Amazon Prime Day and Walmart+ Week annually draw significant consumer attention, a recent PYMNTS Intelligence report examines key insights into shopper behavior and sales trends.

The report, “Shoppers Flocked to Amazon Prime Day and Walmart+ Week For More Than Discounts,” examines how consumers navigated these promotions, what they purchased and the broader implications for both retailers.

Many Purchases Were for Regular-Priced Items

Amazon Prime...