From local fest to global phenomenon: Notting Hill Carnival’s economic surge  

FLORENCE – As London prepares for the vibrant beats and colorful parades of the world-famous Notting Hill Carnival, scheduled for 24-26 August 2024, a new study conducted by The Data Appeal Company, part of Almawave Group, predicts1 a significant boost to the local and broader London economy.

Some of the main highlights of the upcoming Notting Hill Carnival include that it is expected to draw a record-breaking attendance, with an estimated 2 million visitors anticipated to join the festivities.