Why Shein Is Suing Temu—Again
Online fast-fashion giant Shein is suing their rival Temu over copyright infringements— the newest update in the ongoing feud between the two Chinese-linked marketplaces.
Shein—which was founded in China but is now based in Singapore—is alleging in a suit filed on Monday that Temu, owned by PDD Holdings, stole their designs, posed as Shein on X—formerly Twitter—and embedded Shein trademarks in their designs in what they call a “coordinated scheme.” Shein previously sued Temu in 2023 for intimidation and misleading customers.
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