English FA drives deeper into retail and merchandising business with Fanatics extension
August 21 – The English FA have announced a long-term renewal with Fanatics, expanding the retail, eCommerce and merchandising partnership the FA already holds with the global digital sports platform.
Fanatics will retain eCommerce rights and run the official online England Store, as well as powering on-site retail during England home games, domestic cup finals and concerts at Wembley Stadium.
Armed with a global partner network of more than 900 sports clubs,
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