I Just Learned The Twix Logo Has A Hidden Meaning, And I Feel Stupid For Not Seeing It Sooner

We’ve written before at HuffPost UK about how the name “Twix” is a clever portmanteau. 

It stands for “twin sticks” (not “twin biscuit sticks,” as some people thought). 

In fact, the “twin sticks” nature of the bar led the company to create a “left Twix, right Twix” marketing tool which suggested that the bars on each side are different.

The pair of bars also look a bit like the middle of a pause sign, which Twix also used to their advantage during their “pause like you mean it” campaign.