75% of Shoppers Hit Prime Day, Walmart+ Sales Looking for Deals

A recent PYMNTS Intelligence report, “BNPL Fuels Essential Spending Surge on Amazon Prime Day, Walmart+ Week,” compares data from this year’s Amazon Prime Day and Walmart+ Week special sales events. PYMNTS Intelligence has tracked evolving consumer behaviors during these major sales, shedding light on key insights for executives, merchants and consumers alike.

Sales Events: A Membership Perk, Not a Subscription Driver

Amazon Prime Day and Walmart+ Week are seen by most consumers...