YouTube Becomes First Streaming Platform to Crack 10% of Total Viewing in Nielsen’s Gauge Report

YouTube has made history as the first individual streaming platform tracked by Nielsen’s Gauge report to crack a double-digit viewership share, reporting 10.4% for the month of July.

The milestone marks a 7% increase versus the previous month and comes after it hit 9.9% of TV viewing in June and secured the second largest share of TV viewing among all media distributors. 

Overall, the streaming category accounted for a record 41.4% of TV viewing in July, shattering its previous record set last month.