LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.
Custom LVMH trunks and medals were among myriad visible reminders of the company's Olympics presence.
Anne-Christine Poujoulat/AFP via Getty Images
- LVMH poured $163 million into the 2024 Paris Olympics, designing medals and outfitting France's athletes.
- Experts say that this investment is a major marketing boost for the company.
- LVMH could see a return in the 2028 Los Angeles Olympic Games because the US is a major market, said one expert.
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