Speak easy? The ups and downs of travel translation apps

David Koo | (TNS) TravelPulse

Traveling to destinations where you don’t speak the local language can leave you lost in translation. Communicating in the local language helps advance cultural exchange and improves engagement with locals. Overcoming language barriers increases travelers’ ability to immerse themselves in the local culture.

Translation apps are not a replacement for organic fluency, but they can help cross important communication barriers regarding local navigation, reading menus...