Instagram Reels are really, really weird lately, right? I think it's because of the 'Mythical Reel Pull.'

Getty Images; Chelsea Jia Feng/BI

• Instagram Reels show a lot of really odd and random videos people call "Mythical Reel Pulls."
• Often, these are from people with few followers who weren't actually trying to go viral.
• Instagram has been recommending small creators — and this might be leading to the phenomenon.

Instagram's Reels are still pretty new, like molten lava that's still warm and constantly moving. Because of that, Reels don't really have their own...