Striking while the iron is hot is generally considered a wise move in the field of sales and marketing. Next week, however, it will be four months since Meghan, the Duchess of Sussex’s celebrity friends began excitedly sharing images of numbered limited-edition pots of jam (and in one case, dog biscuits) sent to them by her.
Assumptions easily made back then, including that Meghan Markle’s jam would soon be available to buy, have long since fizzled out.