Everyone from Starbucks to Chinese giants wants in on the global boba tea craze. Meet the family who started it all.
A boba pioneer, Chun Shui Tang in Taichung has been serving up boba milk tea for nearly four decades.
Huileng Tan/Business Insider
- Boba is shifting from a novelty fad to mainstream, with shops popping up across the world.
- The trend began in Taiwan in the 1980s where teahouse Chun Shui Tang was a pioneer of the beverage.
- Chun Shui Tang faces competition from Chinese brands but remains committed to quality and growth.
Once a novelty beverage, boba or bubble tea has moved into the mainstream.
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