Google enhances Local Services Ads with auto-selected photos

Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements.

Why we care. This update aims to increase ad engagement and potentially improve ad rankings for local service providers.

How it works:

• Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.
• Photos won’t appear in every ad, depending on user queries and other factors.