US Interest in Pure-Play eCommerce Drops 28% in 3 Years

As the early stages of the pandemic become more distant history, consumers are becoming less and less interested in purely digital retail journeys.  

By the Numbers

For the report “2024 Global Digital Shopping Index: U.S. Edition,” PYMNTS Intelligence surveyed more than 2,400 United States consumers in late 2023 to understand trends in shoppers’ behavior now and over the past few years.

The results revealed that consumers are going to stores more often. In 2020, 36% of consumers preferred pure-play eCommerce.