This giant Pop-Tart is part of Kellanova’s plan to grow snack sales

The snack food company is rolling out more stunts to ‘delight customers’ and drive sales.

A Pop-Tart that’s 75 times larger than what you can get at the grocery store will be available in super-limited editions starting this week. Called “The Party Pastry,” it’s the toaster pastry brand’s largest-ever tart, but it begs the question: Why does the world need a giant Pop-Tart?