Depop and Selfridges are stitching AI analytics into second-hand fashion

Depop and Selfridges are sewing an AI thread into their clothes. The fashion retailers have enlisted British startup Kelp Technologies to analyse market trends and prices of second-hand apparel. Kelp — aka Truss — will apply AI to automatically assess items of clothing. Proprietary algorithms will then suggest prices, recommend products, and refine search results. Depop will bake the insights into the platform’s clothes listings. Selfridges will apply them to the company’s resale arm, Reselfridges.