Meta's Gen Z secret weapon is Facebook Marketplace
Facebook Marketplace is the feature attracting young adults to the platform.
Facebook;Eric Audras/Getty Images
- Facebook isn't Gen Z's favorite social media platform, but Facebook Marketplace could change that.
- It's helping Meta draw younger users seeking a good deal who may have shunned Facebook otherwise.
- Young adults are furnishing their first apartments with deals they find on Marketplace.
Meta is counting on Gen Z's love of a good deal to attract more young users to Facebook.
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