Companies are doubling down on loyalty programs right now
Starbucks said it was able to grow its Rewards ranks this year by opening up mobile app perks like Mobile Order-Pay that were previously limited to members only.
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- As Americans get thrifty, retailers are turning to the tried-and-true strategy of loyalty programs.
- Companies like Costco, Starbucks, and Dicks say rewards program members drive the highest sales.
- Now, even Etsy and Tractor Supply Co. are trying to get in on the action.
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